Potential donors and volunteers need to not only understand the cause but also buy into it. Getting people to give up their time or money can be a hard ask. Inspiring this action isn’t always easy, however. As a result, inspiring action from their audiences is one of the primary goals of each nonprofit’s web design. Donors, volunteers, and even the people they exist to help need to respond to their message in order to support the nonprofit’s work. Nonprofits depend upon action from others to advance their cause. The result is a more streamlined process of engaging and communicating with every group your nonprofit touches.
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Similarly, integrating registration forms, contact forms, and calendars allows you to track your diverse audiences and how they are interacting with your site. For example, content management tools can help you track the content you are creating and delivering, where it is going, what response it is getting, and what content you plan to create in the future. In addition, integration can be helpful in keeping track of the different messages your nonprofit is sending to your diverse audiences. For example, a potential donor might receive access to a “Donate Now” button that links to the donation page, while a potential volunteer might encounter a volunteer registration form. One way to deliver this content is through a dynamic landing page, which customizes its content to the needs of the individual visitor. Since diverse audiences have diverse needs, nonprofits can benefit from dynamic content. Solution: Emphasize dynamic content and integration Creating a nonprofit web design that speaks to all of these audiences, while remaining consistent in tone and appearance, requires creative and innovative solutions. Each of these audiences requires a different approach. They need to get the word out about their cause to recipients of their help, as well as to the people who can help them. They need to reach volunteers and donors. Nonprofits, however, often need to communicate with many diverse audiences. Typically, though, these audiences have similarities among them that allow the business to create a single design that appeals to all of their buyer personas. A jewelry store, for example, may want to reach young couples looking to become engaged, as well as wealthy, established customers looking for statement pieces for an anniversary or event. Most businesses have more than one target audience they want to reach with their website. Challenge 1: Communicating with diverse audiences
Here are three of the biggest challenges that face nonprofit websites, and the solutions that can make a difference for them. It needs different tools, different solutions, and a different approach to succeed at its unique mission. A nonprofit cannot go about designing a website that is just like a regular business site. That uniqueness is also what can create challenges when building their websites. That uniqueness is what makes them so effective at bringing about change. They exist to make a difference, motivate others to act, and solve the difficult problems of the world. Nonprofits are unique among organizations.
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